| Small Business Lead Generation Strategies Explained |
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| Written by Jeff Paro |
| Wednesday, 25 June 2008 03:27 |
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Remember the definition of marketing is: "getting someone with a need to know, like and trust you". Lead generation is effectively identifying those people who have a need. Developing 10-20 lead strategies around your marketing message is key. When it comes to lead generation, you can't be a one trick pony. In Duct Tape Marketing lingo, think of it like Duct tape, the more layers you apply the stronger it becomes. Public Relations, Advertising and Referral Marketing are the lead generation trio. Public Relations: The duct tape marketing definition of Public Relations is getting positive mention of you or your company in newspapers, magazines, news shows, newsletters, websites and journals read by some portion of your target market. Advertising, when done right can hardly be matched in its ability to generate new business quickly and cost effectively. Unfortunately, all too often business owners are afraid of it because they haven't been taught how to do it correctly. They have spent large amounts of money on ineffective advertising campaigns. They either have a "copy cat marketing" marketing strategy or an "ostrich marketing" strategy (don't do anything and hope it all works out). A set of strategies and tools designed to bring the small business owner new clients, qualified leads and repeat business without the aid of, or in addition to, other advertising methods is the Duct Tape Marketing definition of Referral Marketing. Next week we will focus on each individual strategy and give some ideas on how you can incorporate them into your business. About the Author: Do you want to learn more about the marketing system that Harvard and Forbes Business review call the "most practical" marketing system available? Grab a totally unique version of this article from the Uber Article Directory |